Heart character lands — but his name is never spoken.
Get more specific here to make this highly ownable.
Drop in a link to your film — or upload it — and our Science of Storytelling analyzer scores it across the four pillars Muse has used on award-winning documentary, nonprofit, and brand films. A full, detailed scorecard lands in your inbox within 15 minutes — timestamped evidence and the two highest-leverage moves for your next film.
Scoring takes about 15 minutes. We'll email your scorecard link to the moment it's ready — no need to keep this page open.
In 1944, psychologists Heider and Simmel showed people an animation of triangles and circles moving on a screen. Viewers invented love stories. Villains. Heroes. We are so wired for narrative that we find it in shapes. Your scorecard measures whether your film taps that wiring — or fights it.
When a viewer gets lost in a story, the outside world falls away — and their beliefs measurably shift. Transported viewers don't counter-argue. They adopt. It's the single strongest lever a film has.
Published, peer-reviewed researchThe moment a viewer wants the goal for the character — not just understands it — they're glued. One specific person with real desire beats a thousand statistics. Every time.
The One beats the ManyPeople act from emotion and rationalize afterward. If your film informs without moving, it gets remembered by nobody and acted on by fewer. The hook buys attention; emotion converts it.
Guide the heart, move the mindHow we measure it: your film is scored through the four pillars of the Muse method — the same framework behind Muse's award-winning films — plus your hook and the brand value your story builds.
Every pillar scored with timestamped evidence pulled straight from your film — plus the two moves that will change your next edit the most.
Paste a link or upload a file. Doc, nonprofit, or brand film — up to 7 minutes.
Scored through the four pillars, your hook, and your brand value.
Full detail in your inbox within 15 minutes. Read it before your next edit.
Nothing. No card, no call. This is the same science we run on our own films — consider it a first look.
Documentary, nonprofit, and brand filmmakers who want their story to hit as hard as their footage looks.
Any doc, nonprofit, or brand film up to 7 minutes. Paste a link or upload the file directly.
Fifteen minutes from now you'll know exactly where your film lands — and the two moves that change your next one.
Score my film